Cinnamon Hotels & Resorts wanted to create strong emotional bonds with employees and guests.
Cinnamon Hotels & Resorts, a leading luxury brand with properties across Sri Lanka and the Maldives, is known for delivering world-class service and authentic and culturally immersive experiences. They wanted to create strong emotional bonds with employees and guests.
Using our BrandCulture model, we implemented a three-phase approach, developed with a corporate wellness psychologist. Through workshops and brand engagement sessions with leadership, we explored the company’s strategic platform and empowered trainers to effectively disseminate the brand strategy across the organisation.
Over 3,000 employees aligned with the brand's strategic platform, resulting in enhanced internal communication, higher employee engagement, and a more cohesive brand message. Cinnamon elevated its brand engagement, cultivating lasting emotional connections with its team and guests.