Bold strategy and rebranding positions Massar as an innovative leader
Refreshing a brand and enhancing market presence prior to an Initial Public Offering (IPO).
The Challenge
Massar, a pioneer in the transportation sector, creates innovative mobility solutions in fleet management, vehicle rental and supply chain management. Servicing both industrial and commercial entities, they wanted to refresh their brand and enhance their market presence prior to navigating the complex process of an Initial Public Offering (IPO).
The Approach
Working closely with Massar’s leadership we spearheaded a comprehensive rebranding initiative. Through an invaluable immersion and comprehensive research, we crafted a bold, forward-thinking strategy and rebranded the business to reflect its future vision. The distinctive identity and modern, user-friendly website resonated with both internal and external audiences. We also provided strategic counsel and acted as brand stewards during IPO preparations.
The Outcome
Massar’s rebranding and new identity positioned the company as an innovative leader in the transportation industry and shaped the company’s perception during the IPO
"I was enjoying a cup of tea from my Massar Mug and couldn’t help but be drawn in by the road in the logo. I know I’ve mentioned it before, but I wanted to drop you a quick note to say how brilliant the logo is—simple yet incredibly clever."