Define the plan of action that will enable you to achieve your objectives and win.
Brand Strategy
|
Marketing Strategy
|
Innovation Strategy
|
Communication Strategy
Give us a call when you face the following challenges (we promise to give you a good cup of Joe):
You don’t know how to create a new brand strategy
Your brand is looking outdated against its competitors and it’s time to refresh it
You feel swamped in brand chaos, you are merging with another company or are acquiring brands
Your brand isn’t distinctive and you need to position it against its competitors (so that it stands out)
You are unsure of how all of your businesses, brands, co-brands, products and services relate to each other within your organisation
You don’t have a marketing plan
You need a strategy to deal with ever-changing market conditions
You don’t know how to bring your business strategy to life through branding, communication and marketing programmes
You’re unsure how to increase your market share, profitability and revenue
You don’t have a strategy to create new products and services or to enter new markets areas for development and to solve tricky business problems
The Solution:
Through our BrandPlan process we develop a strategy that defines your unique brand essence and positioning
We explore and adapt branding models to define the optimal strategy for your business
We articulate clear, distinct and heartfelt brand purpose, personality and values that guide employees to deliver a consistent, unique experience to your customers
We translate business strategy into marketing / innovation / communication / brand strategy
Create portraits of target customer segments and map the customer journey of how they buy from you
Address customer needs by building a brand that people know, like and trust
We recommend a brand architecture model that is the best fit for your organisation
We create a brand architecture system for your portfolio of brands that is simple, user-friendly, intuitive and logical
We structure clear relationships between your divisions, brands, products and co-brands so that your customers can navigate easily across your offering
During our marketing planning process we clearly articulate measurable objectives, assess your current reality, identify your resources and confirm budgets
We develop a long-term marketing strategy that attracts new customers and retains the ones you have
We develop and implement powerful marketing tactics and activities that deliver results
We offer an Accelerated Marketing Plan (AMP) that defines short-term strategic initiatives, tactics and timelines
Create plans that are structured, yet flexible enough, to adapt to new challenges
Define an innovation strategy to bring new ideas for products and services to market
Articulate clear key messages, including your promise and tagline, that represent your personality through a defined tone of voice
Identify the most effective communication channels to reach your audiences
