About Us
For over 15 years we’ve honed our craft and refined a branding approach specifically designed for ambitious, challenger businesses. Our team of strategists, designers and creative thinkers is dedicated to creating brands that resonate deeply. Our strategic creativity cuts through the noise, and our commitment to nurturing dynamic BrandCulture drives every decision.
We are the go-to-agency for disruptive companies, looking to create compelling and impactful brands. We want to partner with forward-thinking companies, with a mission is to help them grow from purpose to profit.
Our Guiding Principles
These principles shape our approach to creative problem-solving, client relationships, and the pursuit of excellence. From nurturing originality and seeking out novel ideas, to decoding complex challenges into actionable strategies, we remain committed to delivering impactful solutions.
01
Nurturing Creativity
We’re continuously learning and pursuing novel or uncommon approaches
02
Decoding Complexity We break intricate challenges down into clear, manageable components for effective strategies and solutions.
03
Advocating Collaboration.
Through strong alliances with our clients and suppliers, we achieve collective success.
04
Persevering with Integrity
We see projects through to completion, with unwavering integrity and passion.
Our Team
These diverse creative thinkers, strategic minds, and industry experts share a passion for pushing boundaries. Each member brings a unique perspective and specialised expertise, but together we are united by a common goal: delivering innovative solutions that drive your success.
Lawrence Flude
Managing Director
His days as a gymnast have shaped his dynamism and the way he leads his team today. That agility helps him seamlessly blend his background in psychology with sharp business acumen, creating brands that truly matter and marketing strategies that cut through the noise.
Ronwyn Hughes
Creative Director
His passion for brands stems from childhood when sticking sponsorship decals on his model racing cars stirred his creativity. As he grew, so did his love for building brands. Now, he spends his days shaping brand strategy, telling meaningful stories that give stylish logos the power and significance they deserve.
Roz Chiro
Brand & Marketing Strategist
Has been passionate about brands since the late nineteen hundreds. Fascinated by the intersection of business strategy, human psychology, creativity and marketing fundamentals and how these elements blend together to craft compelling brands.
Ashley Buys
Marketing Project Manager
Growing up surrounded by computers and social media, she quickly developed a knack for digital marketing. After starting in finance, she pivoted to marketing, rising from virtual assistant to project manager. Now, she combines creativity with strategic thinking, while keeping a sharp eye on the financial and operational side of things
We're Hiring
Account Manager
We are looking to recruit a dynamic, assertive and more extroverted person for the role of Account Manager. We need to the candidate to be highly competent and self-reliant.
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Art Director
The Creative AD, is responsible for the overall design of marketing materials, including social media, films, print, digital and out of home displays for each of our clients as required.
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Accolades
Our team of experts is among the best talent in the world. This is evident through the numerous awards we have won for our branding, marketing and design efforts.
Transform Awards MEA 2023
GOLD: Best use of copy style or tone of voice - Otto and Fludium
Transform Awards MEA 2023
SILVER: Best expression of a brand on Social Media channels - Otto and Fludium
Transform Awards MEA 2023
BRONZE: Best expression of a brand on Social Media channels - UCR Qatar and Fludium
Transform Awards MEA 2020
GOLD: Best Visual Identity - Âme Artistic Studio
Transform Awards MEA 2020
Silver: Best Visual Identity - Aurum Leasing Limited
Transform Awards MENA 2019
Bonze: Best Visual Identity - Verso
Transform Awards MENA 2019
Bonze: Best Visual Identity - NgageU
Transform Awards 2018
Bonze: Best Naming Strategy - Bawabba
UAE Business Awards 2018
Best Strategy Specialists
UAE Business Awards 2017
Most Innovative Branding Agency