We are a collective laboratory of skills and experiences: marketing and brand strategists, project managers, communication consultants, art directors, designers and copywriters.
We use analysis, insight, strategic thinking, creativity and design to deliver brand-led business solutions.
We help businesses look, sound and behave their best.
Lawrence Flude
Education:
BA. HDE. MBA.
Roles:
Marketing and brand strategist.
Archetypes:
Explorer. Jester. Sage.
Expertise:
Creating structure out of chaos. Translating business strategy into simple pragmatic marketing and brand strategy.
What matters:
Simplicity. Ideas. Solutions. Structure. Stories. Variety. Distinction. Insight. Clarity. Logic. Optimism.
Other stuff:
Sporadic adventurer. Caffeine addict. Aspiring stand-up comedian. Doting father and confused husband.
Contact Lawrence:
Clare Flude
Education:
Diploma in Graphic Design.
BBA.
Roles:
Creative Director.
Project Director.
Archetypes:
Creator. Magician.
Expertise:
Meeting ridiculous deadlines. Understands the business side of design. Thorough to a point of insanity.
What matters:
Design. Detail. Reason. Precision.
Practical solutions. Relationships.
Other stuff:
Post-it note fanatic. Loves tea and biscuits, documentaries, Apple and being a mom. Doesn’t understand the 80/20 principle. Control freak.
Contact Clare:
Sanchari Ghosh
Education:
BBA. MBA.
Roles:
Marketing and
brand consultant.
Archetypes:
Explorer. Magician.
Expertise:
Blending analysis and creativity to solve problems.
What matters:
Logic. Reason. Order. Truth. Authenticity. Transparency. Accuracy. Result. Optimism.
Other stuff:
Doodler. Information junkie. Hates losing
more than loves winning. Harsh critic of food and TV shows.
Contact Sanchari:
Ronwyn Hughes
Education:
B.Tech in Graphic Design.
Roles:
Brand and communication designer.
Archetypes:
Magician. Sage. Innocent.
Expertise:
Transforming dreams, discussions and strategies into engaging, memorable and unique design.
What matters:
Creativity. Workmanship. Inspiration. Perspective. Allure. Productivity. Balance. Rapport. Peace.
Other stuff:
Loves Impressionist art. Calisthenics enthusiast. Bookworm who enjoys anything by Malcolm Gladwell. Impatiently waiting for teleportation to become a reality.
Contact Ronwyn:
Nihad Nadam
Education:
Diploma in Multimedia and Design. Diploma in Fine Art.
Roles:
Digital Arabic Calligrapher and Designer. Online marketer.
Archetypes:
Creator. Magician. Sage.
Expertise:
Digital Arabic calligraphy. Design in Arabic and English. Digital marketing and social media. Building dreams. thought-provoking design.
What matters:
Typography. Calligraphy. The local touch. Creativity in every aspect of life.
Other stuff:
Still doesn’t know the difference between office and home. Obsessed with seeking out unique characters. Has most people mystified by the rich Arabic artistic heritage.
Contact Nihad:
We wanted to create a company that is both fun to work with (for our clients), and fun to work at (for us). That’s creative, thoughtful and grounded. A company that focuses on solving challenges in interesting and surprising ways.
So we created Fludium, element 119, a man-made catalyst that ignites brands.
