Crafting a robust brand strategy, a winning marketing strategy, and engaging social media campaigns.
Otto, a car subscription company and challenger brand, wanted to stand out in a saturated market. We were tasked with creating a robust brand strategy, a winning marketing strategy, and engaging social media campaigns that would do just that.
A deep dive into the brand helped us uncover invaluable insights. Existing information and competitor activity was reviewed to understand the landscape. Several workshops were held with the client to brainstorm key elements that would be used in the brand narrative. We developed a comprehensive brand strategy and a quirky tone of voice, a marketing strategy with an implementation plan to tell the brand story on social media in a manner that made Otto stand out from the rest.
Otto fans felt a genuine connection with the brand, leading to over 300 subscribers in the first year, surpassing expectations. Today, Otto has hundreds of followers with a healthy growth and engagement rate. And we scooped two awards at the Transform EMEA Awards. Otto’s brand story comes alive in social media. Brand strategy and compelling storytelling drive connections with followers.