Capturing the quality and heritage of Vogue Magazine in a distinctive dining brand.
Following the successful launch of GQ Magazine’s F&B extension, Condé Nast International Restaurants (CNIR) sought to replicate this achievement for Vogue Magazine. The goal was to translate Vogue’s renowned quality and heritage into a unique dining experience. Brand specialists were required to craft a comprehensive strategy for Vogue Lounge and establish clear guidelines that would define every aspect of the brand.
Armed with back issues of Vogue Magazine, we set out to define the brand strategy for Vogue Lounge. Through collaborative brainstorming and meetings with the broader team, we distilled the unique elements that would shape the Vogue Lounge experience. These insights informed every detail of the brand. We developed a brand strategy that shaped the visual identity and ensured consistent communication across all channels.
The first Vogue Lounges successfully launched in Moscow, Istanbul and Dubai in 2008. Vogue F&B brand has grown, expanding into restaurants, cafés, bars, lounges and clubs across Europe, Asia and the Middle East.