Fludium.com

Brand Strategy

November 12, 2024

More than 20 years ago, Adam Morgan first coined the term ‘challenger brand’ in his book Eating the Big Fish. He described […]

September 17, 2024

Building a coherent and authentic brand isn’t just a marketing exercise—it’s one of the most powerful levers for long-term business growth. Here […]

July 16, 2024

Creating a strong, successful brand offers far-reaching benefits; it attracts repeat, loyal customers, builds recognition and helps achieve key business goals. What […]

January 29, 2018

In case you hadn’t noticed, superheroes are all the rage right now. When they’re not flying onto big screens, they’re shooting off […]

January 14, 2018

Things I learnt never to do from on Draper

September 24, 2017

Disclaimer: If you are a Game of Thrones fan and are not up to date (if you’re not you’re not really a […]

September 14, 2017

Technology is taking over the way we do business, interact with each other, and live our lives. Without really realising it, we […]

September 4, 2017

Think about an Oreo cookie. It’s basically got two parts to it. It’s made up from a scrumptious combination of white frosting […]

July 23, 2017

One of the most important aspects of defining your business strategy is to understand your competitors, however this process is often allotted […]