How to make competitors help your business
One of the most important aspects of defining your business strategy is to understand your competitors, however this process is often allotted […]
‘Just Do It’ branding will probably result in ‘Just Blew It’
It seems to be a trend. Three conversations on brand-building I have had with prospective clients over the last fortnight have started […]
Over promising & under delivering
This may come as a shock but promises are meant to be fulfilled! When you promise someone a lion, don’t give them […]
Branding is not just a logo
With the exception of established businesses that understand the value of a strong brand, when most start-ups approach us, the only reason […]
The company you keep.
Smoking was something the coolest kids did. They possessed a certain swagger and bravado that made everyone else notice them. These cool […]
Using the word authentic does not make you authentic
The use of the word ‘authentic’ in all of its forms has become another fad phrase that has lost its value somewhere between written content and brand behaviour and the customer’s experience of the brand.
Why should I care about my brand’s tagline?
Great tag lines attract, bad ones deter. De Beers reminds us that ‘A diamond is forever’, Lay’s Potato Chips challenges us with […]
A brand is a simple promise
A brand is a simple promise wrapped in a consistent experience.
In the world of branding, are you commitment phobic?
With brands, it’s like speed dating. You try one, and then you move onto the next. Like people, brands are subjective by […]