What are challenger brands and why do they matter?
More than 20 years ago, Adam Morgan first coined the term ‘challenger brand’ in his book Eating the Big Fish. He described […]
How Amazon managed to dominate industries through a challenger-mindset brand culture
Amazon is a prime (excuse the pun) example of a start-up disruptor brand that evolved into a dominant market leader across numerous […]
5 reasons creating a brand is crucial for business success
Building a coherent and authentic brand isn’t just a marketing exercise—it’s one of the most powerful levers for long-term business growth. Here […]
What is brand culture and why is it essential to business growth?
Brand culture is much more than a buzzword—it’s the corporate culture that shapes how your business operates, from the inside out.
3 components you need to create a powerful brand
Creating a strong, successful brand offers far-reaching benefits; it attracts repeat, loyal customers, builds recognition and helps achieve key business goals. What […]
Your brand needs to be a Superhero
In case you hadn’t noticed, superheroes are all the rage right now. When they’re not flying onto big screens, they’re shooting off […]
10 things Mad Men taught me about business
Things I learnt never to do from on Draper
How businesses in the same industry are all making money
Ever wondered how two of the same products or services with the same features and the same price could both make money? It’s […]
Market leadership lessons – GOT
Disclaimer: If you are a Game of Thrones fan and are not up to date (if you’re not you’re not really a […]
6 Examples of industry disruption and how to prepare for it
Technology is taking over the way we do business, interact with each other, and live our lives. Without really realising it, we […]
Twist, lick, brand: How to Oreo your branding
Think about an Oreo cookie. It’s basically got two parts to it. It’s made up from a scrumptious combination of white frosting […]
How to make competitors help your business
One of the most important aspects of defining your business strategy is to understand your competitors, however this process is often allotted […]