AI can create your brand’s look. Only humans can create its soul.
Machines can deliver logos, colours and typefaces at lightning speed. But the deeper narrative, the values, emotions and cultural connections that make […]
Football jerseys and how design trends have changed them
It’s that time of the year! The season has just started. New football jerseys have been launched, there’s a distinct smell of […]
Why your procurement department is your biggest enemy
Do you often find yourself wondering why the final product doesn’t look as fabulous as the design you approved? Well, there’s a […]
Practical creativity is the only way forward
As the Creative Director of Fludium, I am very practical and solutions-driven, as well as being creative. In my 20 years of […]
How to Arabise a logo in 7 steps if you can’t read or write Arabic
Arabic is a beautiful language. I’ll even go as far as saying that Arabic calligraphy is one of the most beautiful expressions […]